Digital Art & Marketing: Digital engagement can deepen and impact artistic exchanges with all audience types. The options in design and application has changed vastly throughout the last 30 plus years. You can pretty much impact and influence audiences anywhere these days…ex” tv promos at the local gas station, floor graphics at the entrance to your local grocery store, digital displays on the highways, pop upp ads on social media and so on, and so on. With that being said, there needs to be a balance” and finding that balance should be directed by the supplier of marketing/design. In other words, we (the creative people), need to guide our clients and present/promote their product(s) in a way that is engaging to the audience and not overwhelming.